A short
time ago, I was listening to co-workers discuss the current state of our
economy, how it will effect people’s purchase decisions and the concern that our
product and service prices are too high.
The discussion reminded me of an old adage: If one
person tells you, “You are a horse”, they’re probably crazy. If three people tell you, “You are a horse”,
it’s probably a conspiracy. If ten
people tell you, “You are a horse”, then you better go buy a saddle”.
In this
struggling economy/recession, you can’t listen to the radio, watch television,
or read a newspaper without getting bombarded with stories about money
woes. In these financial times, I think we have to
challenge the old “you better go buy a saddle” saying. You see, I believe that a “recession” is more
perception than reality. Yes, real
people are losing jobs. They’re
struggling to pay their bills, even losing their homes. However, even in a “recession”, there are
plenty of real people who still have jobs, who’ve been smart with their money and
continue to live very normal lives.
As a savvy
sales and business person, it’s up to you to view every opportunity wisely. It’s your own responsibility to find out who
needs your product or service, why they need it and how to make it affordable
for them. Don’t go buying that saddle
just yet! Taking advantage of every
opportunity you have to thrive in your business or industry will help you
succeed, no matter the current state of our economy.
------------------------------------------------------------------------------------------------------------------------------
Michael
O’Grady invites you to visit his website http://www.Sales-Psychology.com for
more goal setting tips and information on understanding the psychologybehind the sales process.
Nice. All the sales training we need is online... good job.
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