Let's face it, we like free things these days. I don't know one Mom in my social circle that doesn't want anything for free. We see the word "free" in a store window or on a website and we stop what we are doing to inquire. "Hmmm", we think, "Maybe I can use this product. Afterall, it is free". Interestingly enough, most of us will find a use for it if it is free.
Recently, I stopped by a neighbor's yard sale to see what she was selling. I needed a wooden end table for my bedroom, so I took a look. She came over to me and starting filling up a basket with lots of things I didn't need. Books, DVDs, VCR tapes, even an extra large, life-sized cardboard image of the Goosebumps skeleton. She'd worked with Scholastic and helped to design this character/creature to promote the Goosebumps series of books. When she said I'd have to bring this home for the kids, I politely told her that I don't have any place for this stuff and that I was just looking for an end table.
She then uttered the word, "Free". She said, "They're free. Bring them home and have the kids enjoy them". That's all I needed to here. Nevermind the fact that I didn't own a VCR player, or that my kids probably wouldn't want to read the outdated books (circa 1978). They were free, so I thanked her, giddily, and took everything home with me, including the Goosebumps creature.
As a marketer, I realize the tremendous value of "free". So I recently launched a twitter page dedicated to "free advertising". I enjoy getting the word out about new products that people would be interested in and I especially enjoy that it's free. When I come across good free marketing for my own businesses, I jump on it.
So here it is, free for you and your business. Just follow me on this Twitter page, send me a message about your product or business at tweetmyproducts AT gmail DOT com, and I'll give you some free advertising. I might also choose to blog about you too.
To your success!
Michelle O'Grady
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